Company News, Marketing News

L’Oreal’s Mizani Goes Digital

Develops unique meme for marketing campaign.

Textured hair care brand launches the first-ever meme technology that supports natural hair salon professionals who are at the forefront of the burgeoning natural hair care movement, said the company.    Created by New York City-based agency Ivy Digital, the meme uses the hashtag #TrueTexturesPRO as a part of a multiplatform social media strategy that supports MIZANI’s launch of True Textures, a new salon-based haircare line for curls, coils, and waves. The launch includes a micro-site, Periscop...

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